For over 120 years HAMMER Sport has been involved in the manufacture and sale of sports items. Everything started with the production of wooden tennis rackets and skis.
After the Second World War the manufacturer became the leading German ski manufacturer with significant innovations under the name "erbacher": The company built the first plastic ski in the world and was the second company world wide to develop and produce Howard Head-style metal skis. In 1960 Heidi Biebl won gold at Squaw Valley (USA) on "erbacher Grand Prix".
The history of Heinrich Hammer's company started with a move. The inventive genius actually lived in Bad Mergentheim. His arrival in Erbach was marked by a wedding with the daughter of a sawmill owner and the starting signal for his own company.
The story did not end with the sawmill. The following ad in the "Erbacher Zeitung" dated 10 December reports on a "trailblazing" modernization from Heinrich Hammer: A new era begins: the waterwheel has finally seen its final days, and a traction engine with generator now supplies the Erbach community with electrical power thanks to Heinrich Hammer.
The company man starts producing hay wagons and toboggans as well as tennis rackets and skis made out of solid wood and bent with steam.
The inventive manufacturer presents the first glue-laminated skies and tennis rackets.
The Second World War forces production to stop.
After the Second World War the manufacturer became the leading German ski manufacturer with significant innovations under the name Erbacher:
Advanced technology leads to significant market success in skiing and tennis: Hanne Nüßlein, professional tennis world champion, and Gottfried von Cramm play with Erbacher HAMMER products, the legendary "Spezial-Modell" and "Diplomat" rackets..
Heidi Biebl win gold at Squaw Valley (USA) on "Erbacher Grand Prix". Numerous world-class downhill racers such as Vogler and Heckelmiller use erbacher skis to achieve their victory. The company builds the first plastic ski in the world and is the second company world wide to develop and produce Howard Head-style metal skis.
The short ski steps up to the starting line, also an Erbacher invention, this time in collaboration with Martin Puchtler, a ski instructor from the Fichtelgebirge.
"erbacher ski-tuning" with the world-renowned CAT series quickly becomes an important part of modern ski production and sets milestones in modern ski design.
The birth of Hammer Sport, a 4-person company made up of Günter, the grandson of the founder, his wife Christa Hammer, a sales manager and a clerical assistant. The headquarters are now in Neu-Ulm. HAMMER SPORT takes over general distribution in Germany of the internationally renowned MIKASA balls (provides equipment for the Olympics, world and European championships).
Hammer Sport GmbH develops a home exercise machine program under the brand HAMMER SPORT. This product program is backed up by intense product care and a variety of innovative ideas that Hammer Sport uses every step of the way to secure and expand on its position as the second largest company on the German market. One such idea is the first stuffable, blown plastic barbells in the world - Hammer Sport's introduction to the world of fitness.
The first cardio machines such as the home exercise machine and stepper complete the product program. Targeted commercial marketing with the logo subline "Fitness with ambience" transform the HAMMER SPORT brand into a leader in the German fitness sector. The "aerobic" fitness trend initiated by Jane Fonda in the USA is introduced to Europe by actress Synde Rome. HAMMER SPORT develops a special barbel for aerobic fitness, "aerobic weights", exclusively for Sydne Rome.
More innovative product developments follow, such as the patented on-board computer for rowing machines and exercise machines with integrated radio.
HAMMER SPORT is one of the first fitness brands to present exercise machines and acquire new international customers at the ispo in Munich (the most important and largest international trade fair for sports items and sports fashion). Since then HAMMER SPORT AG has been at the fair each year in the "Performance" area with a large representative stand.
The brand HAMMER replaces HAMMER SPORT and the logo is modernized. "Club-Line - Power meets Intelligence" series of machines introduced to the market in modern silver/black. The first class-A ergometer available in specialized shops in Germany for under 1000 DM inspires the fitness world. HAMMER SPORT works with the company ELAN to develop the "Woodpecker" series, exercise machines made out of wood.
"Innovative Fitness Design" becomes the subline of the HAMMER logo, emphasizing the company's well-known strength.
The distribution program is expanded to include the HAMMER boxing and martial arts accessories. The full range of products includes 200 different products..
HAMMER develops the first cross-trainer under the name "Elliptical". The cross-trainer begins its victory march through domestic living rooms.
The company become a stock company to keep up with growth and increased market significance. Introduction of a new, innovative series of strength-training equipment with products such as the "Corner Gym" - a gym concept with space savings of up to 60% - and the "Explorer" ergometer with integrated scale. Newest technology in mountain bike production. A warp-resistant steel frame made of quality oval pipes with optimal frame geometry further differentiates HAMMER on the cardio machine market.
Introduction of the TPA exercise machines. An individual workout plan (TPA = Training Plan Assisted) is created for each HAMMER exercise machine.
A storage and administration building is built on Von-Liebig Street in Neu-Ulm as a result of the dynamic growth of HAMMER SPORT AG. About 600 different items in five sports areas are warehoused here so that we can supply retailers in over 35 countries around the globe.
Laptop design for computer, SDS 3D seat movement and hi-tech aluminum pedals confirm the variety of ideas in the company. The Hammer products in the TITANIUM series are introduced on the market.
HAMMER SPORT AG receives a prize for innovation for the patented Nordic walking treadmill - Nordic walking in the comfort of your own home - at the ISPO SUMMER 2004 sports trade fair.
Introduction of the FINNLO premium brand. The machines distinguish themselves through high functionality, great ergonomics and ease of operation.
HAMMER SPORT AG patents the "Tri-tech" barbell- the barbell that does not roll away.
A strength-training station without weights! The "FINNLO Bio Force" strength-training station excites national and international fitness experts. In addition to the market introduction of the strength-training station with unique TNT resistance technology instead of traditional weight blocks, there are many publications in the most important consumer magazines such as Bunte, Gala, Men's Health, Fit For Fun, GQ, etc., setting new milestones in FINNLO's success story.
The company introduces the world to the ultimate workout machine for tackling women's problem zones: HAMMER Leg Toner Vario Pro – for abs, legs and buttocks.
HAMMER SPORT develops the "stressless easy computer" with easy operability for cross-trainer and bicycle and seated ergometers.
HAMMER SPORT works with lifestyle magazine Men's Health to develop the Men's Health POWERTOOLS. Top-quality technology, great feel and function.
Introduction of the FinnSpa wellness brand. "Experience relaxation" - the subline for the FinnSpa brand describes and represents an exclusive and sophisticated portfolio of wellness and relaxation products. Infrared saunas and relaxing massage chairs ensure ideal relaxation after sport and fitness.
Relaunch of the HAMMER BOXING brand at the 2010 ispo. An entirely re-designed portfolio is presented to retailers.
In Neu-Ulm opens the first HAMMER Store - next to our headquarter. Now customers get the chance to test over 600 fitness and wellness products and get comprehensive on-site information from our fitness experts.
Further development of the successful Bio Force strength-training station. Presentation at the 2011 ISPO.
Introduction of the HAMMER Hybrid brand. The HAMMER Pedelecs guarantee tons of fun thanks to the combination of high-quality components with sophisticated electrical motors from Bosch. Thanks to economic consumption values and the many other benefits of the e-bikes, more and more customers get excited about mobility for both the young and old.
der-trainingsplan.de - HAMMER SPORT develops online workout plan system for all cardio devices. You can put together a scientifically founded workout plan for every FINNLO and HAMMER cardio machine that is tailored to you and your fitness goals. Is simply working out any old way not enough for you? Der-trainingsplan.de is an online workout plan system that takes you by the hand and shows you how to quickly and professionally achieve your workout goals!
For the 2011/2012 basketball season, HAMMER SPORT AG will be the new CLASSIC sponsor for the first division basketball club Ratiopharm Ulm. HAMMER SPORT has equipped the new training centre in Neu-Ulm with high-quality training equipment from the FINNLO label.
After the initial opening of the store in Neu-Ulm, Augsburg and Kaiserslautern followed thereafter.
The fourth HAMMER store in Munich was established.
Also in Frankfurt, customers can now buy their machines directly from the manufacturer in a HAMMER store.
The HAMMER SPORT AG rowing portal is all about the topic of rowing. Rowing professionals Maximilian Reinelt and Urs Käufer offer helpful hints on https://rudergeraet.finnlo.de and explain how to effectively train and keep fit on a home rowing machine.
The power model for success, BioForce, gets its own online portal. Fitness athletes will find plenty of training possibilities, construction and technology details, as well as ways to simulate various types of sports on http://bio-force.finnlo.de.
Customers in Wiesbaden can now buy HAMMER fitness equipment locally at the new factory store. 2013 The eighth HAMMER Store opens its doors in Mannheim.
HAMMER Store number 8 opens in Mannheim.
Professional ski athlete Philipp Schörghofer, triple giant slalom World Cup medallist and member of the Austrian national alpine team, prepares for the coming season on cardio equipment by HAMMER.
More new HAMMER Stores open their doors in Stuttgart and Zurich.
HAMMER SPORT AG launches SOLE by HAMMER, a new series of professional home training devices: The innovative, premium-class cardio machines for discerning customers are the latest addition by the home fitness equipment manufacturer and join the successful model series FINNLO by HAMMER and FINNLO MAXIMUM.
HAMMER SPORT is the new sponsor of the Augsburg Panthers. HAMMER supports the successful hockey team with premium-quality fitness equipment for their newly refurbished training space at Curt-Frenzel Stadium. In addition to speedbikes for warm-ups before and cool-downs after training on the ice, the club’s new training space will be additionally equipped with kettlebells for functional training.
HAMMER Store Cologne is the new partner of the Cologne Sharks. As part of the new partnership, HAMMER SPORT has provided a total of more than 20 FINNLO MAXIMUM speedbikes and one treadmill for the KEC power training and athletics room. Sharks trainer Niklas Sundblad is pleased. "These are top-line machines. The partnership with HAMMER means an even better standing for us in athletics."
Stiftung Warentest edition 1/2015 (testing of 9 ergometer brands). Our ergometer Exum III of the FINNLO by HAMMER line took first place with a "good" (2.0) test result! The jury of experts had this to say: Expert opinion from Stiftung Warentest: "Operating the on-board computer is a breeze. All the displays are completely intuitive. An attractive piece of equipment with very high display accuracy that runs very quietly."
Top Award: FINNLO MAXIMUM Multi-Gym FT2 is a winner! The new FINNLO MAXIMUM series FT2 Multi-Gym received the world's greatest innovation and design prize “Plus X Award” in four categories! Our multi-gym impressed with the following features: high quality, design, comfort of use and functionality Our FT2 Multi-Gym offers sophisticated training options and top quality. The 32 setting positions create more than 60 functional exercises.
Not one, but TWO of our machines also received the Plus X Award! The Varon XTR ergometer and the Aquon Pro rowing machine, both from our FINNLO by HAMMER series, received the world’s greatest innovation and design prize "Plus X Award" in three categories: high quality, design and functionality.
New at HAMMER SPORT: The Crossjump fitness trampolin. The Crossjump fitness trampoline by HAMMER makes endurance training fun and surplus pounds bounce right off. The patented jumping points make it easy to follow a set sequence of exercises and choreography. For more info about the trampoline visit www.hammer-crossjump.de.
Rowing just like on the water: The Aquon Waterflow takes you there! Our Aquon Waterflow from the FINNLO by HAMMER series creates a very authentic rowing experience. The innovative and patented 4x water resistance system makes you feel as if you are actually rowing on water. Intensity can be increased in four increments to jack up your training level. FINNLO Aquon Waterflow – authentic rowing with the real "on-water" feel!
Three new HAMMER Stores in Geneva, Berlin and Dortmund HAMMER SPORT opens three more stores. With new stores in Dortmund, Berlin and Geneva, HAMMER is set to increase its presence in northern Germany, the Ruhr region and Switzerland. All HAMMER SPORT AG products can be tested fully and put through their paces on-site at all HAMMER Stores. “Directly from the manufacturer” doesn’t just refer to the selection of products on offer and an exceptional manufacturer premium service. The big difference at HAMMER Stores is the knowledgeable advice available from fitness experts on site – a service not offered in traditional sports retail shops.
Brand new: HAMMER small fitness equipment, resistance bands, tubes or gymnastics balls – the new small fitness equipment series by HAMMER satisfies everyone. This equipment specifically targets coordination and balance. The training possibilities are virtually endless, which means that training never gets tedious. For more information about our small exercise equipment please visit www.hammer.de/fitnesskleingeraete
In January 2018, HAMMER SPORT AG enters the basketball sector with the top brand Dr. Dish which is a strong partner and current market leader. Other products of the American top brands Goalrilla and Goaliath complete the product range and turn HAMMER Basketball into one of the key players of trade business for the challenging basketball commerce in Europe. Basketball complements the sports concept of HAMMER Sport perfectly and contributes to the expansion of the core product range.
The best product of the year! The Aquon Waterflow rowing machine not only impressed in 3 categories but was also awarded the ‘Plus X Award’ for ‘Best Product of the Year 2018’! Once a year, the panel of judges gives an award for the best of the best products – for the product that has scored points in their class in the most award categories. This year, our Aquon Waterflow rowing machine convinced the international jury across the board. The Aquon Waterflow rowing machine wins a Plus X Award in 3 categories: High Quality, Design and Functionality. The Plus X Award is the world's largest innovation prize for technology, sports and lifestyle. The international and independent jury from 27 industries honours innovative and sustainable products.
World premiere: JumpStep – Step-Board meets Trampolin. At FIBO 2019, the world´s largest fitness fair, we introduce our fitness trampoline JumpStep. JumpStep is the first trampoline with an integrated step-board which for the first time ever combines Jumping Fitness with step aerobics. With this revolutionary fitness device, HAMMER provides a whole new level of workout exercises at home or at the gym.
In 1982 HAMMER Sport took over general distribution in Germany of the internationally renowned MIKASA balls (provides equipment for the Olympics, world and European championships). In 1984 a joint venture was launched with the then largest manufacturer of exercise machines, DP-Diversified Products. In 1989 HAMMER Sport introduced an exercise machine program under the brand HAMMER and continued to develop it with innovative products and unique features. Today, HAMMER Sport is one of the leader providers of fitness, health and leisure time products in Europe. In 1996 the sales program was successfully expanded to include HAMMER BOXING and martial arts items.
In 1999 the company became a stock company - with the corresponding increase in capital - to keep up with growth and increased market significance.
In 2005 HAMMER Sport introduced the premium FINNLO brand. Today FINNLO is "the" premium innovative brand for exercise machines in Europe. A high standard for features and a constant demand for premium quality and design are the decisive factors in the success of the FINNLO brand.
The success story of HAMMER and FINNLO exercise machines is primarily based on the development of quality products with innovative, in part patented product specifications that allow the brands to keep up with the demands of the German market in particular and the European market in general.
Manufacturers of HAMMER Sport products are selected worldwide based on quality and cost. We have branch offices and subsidiaries that are responsible for the coordination of development and purchase activities. Employees who work in the branch offices are in close contact with the central headquarters, guaranteeing a supply of goods that meet the necessary standards of quality. Customer service is provided by a well-organized service and product advice center.
HAMMER Sport's range of product includes about 600 different items in five sports areas. Distribution partners and retailers in over 50 countries around the world are part of our company's customer core. We systematically continue to expand into other countries.
HAMMER Sport AG customer base includes distribution partners, mail-order companies, department stores, sports equipment purchasing associations, sports retailers, online retailers, bike suppliers and medical suppliers who are important in each area (fitness, MIKASA, boxing and martial arts)
Understated design, compact measurements and proven functionality characterise the HAMMER label. The ideal fitness range for all-round athletes.
The premium FINNLO range by HAMMER caters to demanding athletes of all levels. The material, workmanship and very stable FINNLO design are intended for frequent and intensive use. The high stability is complemented by a modern and technical design. A highly functional computers and large, straightforward displays create a sophisticated workout experience. The high quality of FINNLO equipment has been affirmed by Stiftung Warentest: FINNLO EXUM, Winner (01/2015 edition, Rating: 2.0, 9 bike trainers tested).
The HAMMER Premium line cardio and weights equipment are first-class, highly functional and are the highest standard for sophisticated users at home, in a club or in hotels. The design and features of the FINNLO MAXIMUM series are suitable for demanding training at home, as well as for use in smaller gyms, sports clubs, physiotherapy practices or hotel facilities. Maximum robustness for intensive continuous loads, large computers with high display resolution and extreme stability characterise the FINNLO MAXIMUM series.
SOLE fitness equipment can compete with studio equipment in terms of technology, workmanship, design and comfort. All machines have very comfortable operating panels with large LCD screens, easy-to-understand menus for training control and an extremely stable design. SOLE by HAMMER fitness equipment has been awarded with the prestigious US "Best Buy Award" for features, quality and product safety as well as the "RUNNER UP".
The spa and relaxation products from Finnspa by Hammer are top quality and made of first-class materials. They have been designed to look after the body and to create a balance in your life. Strict internal and external testing guarantees the high quality and safety of our products. Our quality control subjects all Finnspa by Hammer products to an extensive functional test. The FinnSpa products are TÜV and GS tested and meet the highest standards.
HAMMER BOXING products guarantee modern, functional features and the highest quality for a particularly long life. The typical HAMMER premium seams and the use of high-end materials offer you and your training partner maximum safety during sparring and competition.